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From the knowledge gathered on the tourism sector in more than 25 years of experience in leadership and management, and from research over the last 7 years on the Tourism Intelligence and Open Data, I strongly believe that understanding and addressing the impact of the so called Information Society, as well as the knowledge in business and tourist destinations is a priority and urgent challenge, both nationally and internationally.
My goal is that the tourism sector can grow through the tourist intelligence:
- Anticipate: Detect changes and weak signals about technology, customers, competitors, markets, ...
- Reduce risks: Detect product risks, new regulations
- Improve: Identify differences / markets / customers and competitors
- Innovation: Develop new products through research and innovation
- Collaborate: Find partners, new alliances, cooperation
Knowing how to use in a wise way the available data to create and develop value-added services in tourist organizations is undoubtedly one of the great opportunities of the "New Economy" and one of the strategic core ideas of the Tourism Administrations around the world
Specialties: Tourism sector, strategic surveillance and competitive intelligence on tourism, strategic consultancy and international tourism managment.
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